About My Work
I am a Design Manager and Senior Footwear & Accessories Designer with over a decade of experience leading concept, color, design, and product strategy for luxury and contemporary brands. My work is rooted in storytelling, material excellence, and technical precision, resulting in commercially successful, comfort-driven collections that resonate with both customers and retailers.
I have held leadership roles at Sarah Flint and Tapestry (Coach, Kate Spade, and Stuart Weitzman), where I partnered closely with founders, creative directors, and cross-functional teams to shape seasonal direction, manage large-scale product programs, and deliver cohesive, market-ready assortments. I am known for my ability to translate creative vision into scalable products through strong operational discipline and close collaboration with global factory partners.
Earlier in my career, I worked as a Women’s Footwear Designer at Showroom35, designing for Botkier and Etienne Aigner. There, I developed a strong foundation in building forward-thinking, brand-aligned collections—from initial concept through production. I refined my skills in sketching, rendering, print and pattern development, technical specification, and prototype fitting, while gaining hands-on experience in trend research, material sourcing, and line planning.
My work has taken me internationally, collaborating with Italian tanneries and traveling to factories in China, Brazil, and Italy to oversee development and production. These experiences deepened my expertise in luxury materials, leathers, and craftsmanship, and strengthened my holistic understanding of the design process from ideation to execution.
I hold a BFA in Accessories Design with a minor in Art and Fashion History from the Fashion Institute of Technology and earned a Certificate in Footwear Design and Construction from London College of Fashion. I’m also proficient in Adobe Creative Suite and industry-standard design tools including PLM software.
I bring ideas to life through detailed sketching, illustration, thoughtful material storytelling, and rigorous development. At the core of my work is a passion for building meaningful, beautifully crafted products that balance creativity, comfort, and commercial success.
About Me
I have a passion for travel. My time in London, Paris, Italy, and Malta have given me a sense of history, beauty, and awe. I enjoy spending time in museums, as they are my favorite places to look for inspiration. My minor in art and fashion history from FIT has enhanced my travel experiences. I also revel in discovering and collecting antiques, artifacts, and vintage pieces. I believe in bringing new life to these finds and repurposing ideas from the past in a modern way.
Email
sienanichole@gmail.com
sienazuardidesign@gmail.com
Phone
(516) 851-3037